Zift Solutions and Laz Gonzalez Take Leading Roles at B2BMX

I’m excited to share key strategies and insights to help attendees engage partners and capture more value and return from their channel marketing investments

Zift Solutions, the Enterprise Channel Management leader, announced today that Chief Strategy Officer Laz Gonzalez and Zift are taking a leading role at the B2B Marketing Exchange (#B2BMX).

Zift is sponsoring #B2BMX, February 19-21 at the Fairmont Princess in Scottsdale, AZ, and will be on-site in Booth 210. The company was instrumental in shaping the new Channel Marketing track, which is designed specifically for channel-based organizations interested in achieving higher performance levels and results from their marketing and sales efforts.

“It has been an absolute honor to be so involved in developing the new Channel Marketing track for B2BMX,” said Gonzalez. “I’m excited to share key strategies and insights to help attendees engage partners and capture more value and return from their channel marketing investments.”

A well-known industry analyst and established channel thought leader, Gonzalez will discuss ”To-, Through- and For-Partner Marketing,” February 20 at 11:40 am, exploring how each approach offers distinct tactics and delivery options for modern marketers — and why all must work in unison to drive true channel performance.

Gonzalez will also moderate a powerful channel-focused panel discussion at 4:10 pm, “Top-of-Mind Topics for Channel Marketers,” featuring: Jacqueline D. Woods, Chief Marketing Officer, IBM Global Business Partners; Lisa Penn, Sr. Director, Global Channel Marketing Strategic Initiatives, SAP; Mike Gallagher, Channel Expert and Head of Marketing at Q2E.com; and Matt Hensler, Chief…

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