Vicomi Releases Major WordPress and Site Updates, Aimed at Helping Content Creators Boost Reader Engagement Fueled by Emotional Triggers

As our daily lives become more digital, people appreciate brands and experiences that understand, listen and interact with them. This is especially true of content consumers who feel a certain mood after reading content. Vicomi makes it incredibly quick and easy for readers to share their feedback.

Today’s media brands and site owners in the media publishing struggle to maintain engagement with their readers, and deliver more of what they’re interested in.

One of the major reasons for this is due to the fact content creators simply don’t know how readers feel about their content and what type of content to offer next.

Understanding reader sentiment is a major challenge for brands. Unless readers comment and explicitly express their feelings, their sentiment remains a mystery.

Vicomi aims to solve this major challenge with free reaction tools for both HTML and WordPress site owners. Their solutions, such as Vicomi Feelbacks, offers an intuitive addition to today’s social likes and shares, which allows readers to tap and share their reactions and emotions once they’ve read a post or article.

Once readers express how they feel by clicking on a relevant emotion, they’re offered content that matches their mood (e.g. Happy, Angry, etc.) As a result, site visitors have a more personal experience and consume more content and ads, depending on their mood. Additionally, Vicomi’s free plugin can automatically create premium videos and galleries from content that readers have engaged with the most.

Based on Vicomi’s engagement statistics, publishers that integrated their reaction tools saw an increase of reader engagement of 5%, and an increase of 6.8% to their monthly page views.

Eli Ken-Dror, Vicomi’s CEO, had this to share about their…

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