Another year, another CES rolls in and out of Las Vegas, one of the most suitable locations on earth to host such an event. I was registered for this years CES but wasn’t able to make it in the end. Thanks to the 100s of emails I received every day, I can still present a handful of ‘What the(s),’ ‘hits,’ ‘misses’ and ‘maybes,’ and I’ll be interviewing some of these (and more) in greater detail over the coming weeks.
It was late Friday afternoon before CES week, and I was waiting for an important parcel, so when a UPS delivery turned up at my door, I expected it to be mine. No, it was a curious package from Croatia with a mysterious black box containing, well, two sets of alien catapults and a sealed envelope.
Inside the sealed envelope was a jigsaw puzzle that was an invite to an event at CES. So far, pretty cool, if odd marketing, so I was interested to see what the product was and found myself disappointed. The Foreo UFO (Ur Future Obsession) is one of an amount of ‘health-tech’ devices at CES that smell slightly of ‘quackery.’ It was also one of the projects on display at CES that had hugely successful Kickstarter campaigns, which doesn’t necessarily indicate any level of quality, but it’s an interesting trend. But I am not the target audience for a product like the UFO, so what do I know, if you’re interested in finding out more, here’s their Kickstarter campaign.
Another product the result of a successful Kickstarter, I was initially confused by the point of the Lovebox, but after consideration, it warmed on me. As an aside, I have lost count of the number of times I have had to criticize press releases for not telling me what the device (or project) does quickly enough; I read nearly two pages of content before anything told me what Lovebox actually did.
It’s a small box with a heart and an LCD screen…