The VIA Agency Wins AOR for Theravent

The VIA Agency, a full-service creative agency, today announced it’s been named Agency of Record (AOR) for Theravent, Inc., the makers of a revolutionary new device clinically proven to significantly reduce or eliminate snoring. Theravent’s parent company, Foundation Consumer Healthcare, is now working to expand distribution in anticipation of a national launch. VIA will be responsible for developing a fully integrated communications plan and advertising campaign as Theravent continues to roll out nationwide.

Theravent is an anti-snoring aid that uses patented MicroValve technology in the form of a nasal strip that covers the nostrils to create expiratory positive airway pressure, or EPAP. Once the strip is applied, EPAP uses the power of your own breathing to open your nasal airway and quiet snoring.

“More than 50 million Americans suffer from snoring, creating significant issues for them and their bed partners,” said Steve Howard, CMO of Theravent, Inc. “Snoring is a very real issue that creates problems for many people both within their relationships and throughout their day. We were impressed with VIA’s deep understanding of our audience, both the person who snores and the person sharing a bed with them. We look forward to collaborating with VIA to bring to life Theravent’s ability to provide a quiet night of sleep.”

VIA’s work on the account is scheduled to begin immediately, with the first campaign to appear later this year.

“We’re thrilled to have the opportunity to work with Theravent on a product that helps improve the quality of people’s lives,” said Leeann Leahy, CEO of VIA. “A significant amount of studies have concluded sleep is directly linked to people’s overall health and happiness, and Theravent is an important solution to ensure a peaceful night free of snoring. We are excited to be Theravent’s creative partner and are honored to be a part of such a critical time for its business as they expand nationwide.”

VIA has recently won a series of new accounts, including L.L.Bean, Asurion, T. Rowe Price and CertainTeed. Its existing client base also includes Three Olives, Unilever and Perdue Farms.

About Foundation Consumer Healthcare

Foundation Consumer Healthcare is dedicated to improving consumers’ lives by developing and growing a portfolio of differentiated over-the-counter (OTC) products. Foundation’s management team is comprised of industry leaders with unparalleled experience in the development, marketing, and commercialization of prescription and non-prescription medicines. Our portfolio currently consists of the iconic respiratory brands, Neo-Synephrine® and Bronkaid®, the topical pain relief antiseptic Campho-Phenique®, St. Joseph® 81 mg low dose aspirin and our ground-breaking new anti-snoring device, Theravent®. Foundation…

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