February 13, 2018
G2 Crowd, the world’s leading business software review platform, today released the Winter 2018 Marketing Automation Software Relationship Index report to help businesses quickly identify the Marketing Automation software with the highest relationship score. Exponea received the highest overall relationship score with a 9.73 out of 10. The average score for the 53 products included in the report was an 8.23.
A product’s relationship score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of relationship-related review questions. The relationship score is affected by the following (in order of importance):
Customers’ reported ease of doing business with the vendor based on reviews by G2 Crowd users
- Customers’ satisfaction with the product’s quality of support based on reviews by G2 Crowd users
- Customers’ likelihood to recommend each product based on reviews by G2 Crowd users
- The number of reviews received on G2 Crowd; buyers trust a product with more reviews, and a greater number of reviews indicates a more representative and accurate reflection of the customer experience.
About the Marketing Automation Relationship Index report:
-The report is based on more than 8,583 reviews written by business professionals.
- Of the 196 products listed in G2 Crowd’s Marketing Automation category, the ranked products each received a minimum of 10 reviews and five responses for each of the relationship-related questions in G2 Crowd’s review form.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business solution review platform, leverages more than 340,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select…