The Johnson Group Harnesses Lightning-Fast Speed of Google’s AMP Technology for Advertising Campaigns

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Google’s AMP technology… provides a design platform that significantly improves page load speed while providing a more dynamic mobile experience – two things that are critical for retaining mobile users on your website and converting them into customers.

The Johnson Group announced that its digital team has effectively applied Google Amp technology as a way to increase conversions and ROI for mobile advertising campaigns. As a result of The Johnson Group taking this innovative approach to using AMP technology in the advertising industry, Google invited Chris Luke, The Johnson Group’s CTO, to be one of the keynote speakers during the 2018 AMP Conf on February 13-14 in Amsterdam.

Google’s Accelerated Mobile Pages (AMP) technology is typically used by publishers and e-commerce websites to increase web load speeds. The Johnson Group’s team was able to use AMP for advertising by creating a unique analytics set up that ensures users are being tracked effectively. As a result, the agency was able to significantly improve the load speeds of the landing page to a point where there was no noticeable difference when viewing the landing page on a mobile device versus a desktop computer.

To learn more, people can subscribe to the AMP Channel to watch a Livestream of the conference. To watch a Livestream broadcast of Luke’s presentation, which is scheduled for 10 a.m. (EST) on February 14, please visit the following YouTube page.

“In today’s increasingly mobile-first world, brands often struggle with their conversion rates as more and more consumers demand a faster, consistently rich mobile experience,” said Chris Luke, chief technology officer with The Johnson Group. “Google’s…

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