The IRF’s 24th Annual Education Invitational at Grand Wailea, A Waldorf Astoria Resort, Hits Record Sponsorship and Attendance

As the IRF continues to realize its Vision2020 by delivering the best in actionable research and education, we are delighted to present our research to the top talent in the industry.

The Incentive Research Foundation (IRF) hosted its 24th Annual Education Invitational, June 14-18, 2017, at Grand Wailea, A Waldorf Astoria Resort, in Maui, Hawaii. This year’s “Go the Distance” theme was evident in not only the record number of attendees who journeyed to a tropical paradise and took part in IRF’s record number of adventurous Hawaiian activities, but also in Hawaii’s support of underwriting amazing evening events and IRF’s robust education program.

The 2017 Education Invitational sold out all available slots in a record time of less than eight weeks. Attendees from incentive travel and meeting companies represented more than 10,000 meetings and incentives with and $1.5Billion in spend. These attendees were 64 percent VP level and above and represented nearly 100 different organizations. Total attendance this was a record-setting 600 sponsors, buyers, trustees, hosts, media and guests. The Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives.

This year’s Education Day offered five hours of CMP/SHRM certified education. Highlights included:

  •     A wide range of major industry topics included trends, regulations, disruption, wellness, the hotel/meeting planner relationship, and neuroscience
  •     The “State of the IRF” provided an update on the organization’s progress towards its “Vision 2020” that IRF leads the global incentive and recognition industry with actionable research and education
  •     The official launch of the IRF’s 2017…

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