The Honey Baked Ham Company® Selects BLUE Software for End-to-End Label and Artwork Management Solutions

The Honey Baked Ham Company is part of a growing set of retail companies proactively working to strengthen their brand by ensuring transparency, visibility and consistency in product packaging and our technology helps them accomplish these goals.

BLUE Software, LLC (http://www.bluesoftware.com), a leading provider of label and artwork management (LAM) technology, today announced premium food retailer The Honey Baked Ham Company has partnered with BLUE for its Software-as-a-Service (SaaS) artwork collaboration and workflow tools to manage its end-to-end merchandising and packaging creation process for improved efficiency and a consistent brand experience across consumer touch points.

“BLUE Software’s automated SaaS applications help us maximize our artwork management efforts internally,” said Debbie Domer, Senior Director of Brand & Integrated Marketing at The Honey Baked Ham Company. “We’ve partnered with BLUE Software to ensure artwork consistency, accuracy and quality across all of our products, and BLUE’s technology helps simplify the development process to meet the production needs of The Honey Baked Ham Company.”

The Honey Baked Ham Company utilizes BLUE Software solutions to streamline the management and review of artwork and packaging design to better leverage brand assets. BLUE’s Saas-based tools enable The Honey Baked Ham Company to develop efficient XML-based copy management and artwork creation, organize and protect official versions, and foster systemic, collaborative proofing, all while verifying compliance for all regulatory agencies. The ability to quickly coordinate input from disparate divisions within BLUE helps The Honey Baked Ham Company reduce artwork cycle times, decrease the number of approval cycles,…

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