SUBSTANCE Fitness Partners with Upside Group Franchise Consulting to Offer Franchising Opportunities

SUBSTANCE Fitness, one of Southern California’s hottest boutique fitness studios, is excited to announce they are partnering with Upside Group Franchise Consulting (USG) to offer franchising opportunities to entrepreneurs interested in providing their communities with an innovative, intense, and engaging fitness studio and personalized weight loss management programs.

SUBSTANCE Fitness combines 50 minutes of high-calorie burning exercises with heart rate monitoring to provide members with results and instant feedback. Trainers guide members through a variety of exercises using free weights, calisthenics, TRX resistance trainers, and a number of other high intensity metabolic conditioning movements. All the while, participants are not only being monitored by an expert trainer, but also by heart rate monitoring technology.

Additionally, monthly packages come with expert weight management advice, differentiating SUBSTANCE from other boutique fitness studios that generally only focus on exercise.

Maesa Thanaritiroj and Torrel Alexis, owners of SUBSTANCE developed the concept after having seen firsthand how mismanaged “boot camp style” gyms were in terms of their programming and the way they treated their clientele. “With our experience and the firsthand knowledge of their failures in mind, the idea for SUBSTANCE was born. SUBSTANCE Fitness was started to fill the need of the fitness enthusiast looking for challenging, well-instructed group fitness. At the same time, we wanted to create a bright, clean and welcoming environment where the casual fitness seeker wouldn’t feel intimidated.” says Alexis.

Due to their overwhelming success in California and growing reputation for providing an amazing workout, SUBSTANCE is looking to fulfill…

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