Retail Concept “Photo & Go” Rebrands to “”

“After creating millions of customer photo products over the past few years in our retail locations, we decided to build the simplest photo process for use whether you are sitting on your couch at home, on vacation, or spending time with family and friends”

Photo & Go, the creators of the “Crazy Easy. Crazy Fast.” photo technology service platform, today announced it will be rebranding to, effective immediately.

Launched in 2015 by serial entrepreneur Warren Struhl, MyPhoto began as the mall-based retail store concept Photo & Go known for creating beautiful photo products and gifts. However, Struhl soon recognized a decline in mall traffic, an uptick in mobile shopping, and an exponential increase in the number of photos people were capturing with their phones. This highlighted a void in the marketplace; there was no easy way to memorialize the best photos on their phones in physical form, without a lot of effort.

When anyone showed Struhl their favorite photos, he would ask if these photos lived anywhere outside of their phones such as in their homes, offices or anywhere else. “I was shocked by the response I received,” said Struhl. “People would genuinely get upset when they realized that their favorite picture of their grandchildren or great vacation spot was one of hundreds of photos just sitting on their phone. They hadn’t taken the time to turn it into a lasting memory, because they felt it was too hard or too time consuming.”

While people today take more photos than ever, these photos rarely make it off their phones. This epiphany led to the creation of, the fastest and easiest way to make one-of-a-kind personal photo products and gifts from photos on a smartphone, no…

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