Instagram is projected to reach 1 billion users by the first week of January, outdoing Twitter and Snapchat. The photo-sharing app is fast gaining users because of features such as Stories and improved messaging functionality.
Influencer marketing company Mediamix projects that Instagram will reach a billion users by Jan. 5 or even earlier. According to its forecast, the photo-sharing app has added 653,595 users per day in the past 5 months.
The forecast was done by analyzing Instagram’s user growth patterns using a logarithmic function for the projection. The researchers did not take into consideration, the data before Facebook’s acquisition of Instagram, but only the data from July 2012 to September 2017. According to the prediction, Instagram will be growing at an increasing rate in the coming months. While the growth from 300 million to 400 million users took 286 days, the growth from 600 million to 700 million users took only 126 days. The analysts predict that it will take about 100 days for Instagram to grow from 800 million to 1 billion users.
The platform is massively outperforming its rivals — Twitter and Snapchat. While Instagram currently stands at more than 800 million users, Snapchat is at 178 million and Twitter is at 330 million users. While Instagram is expected to cross 1 billion users soon, Snapchat, according to Goldman Sachs is projected to reach 221 million users by the end of 2018 and Twitter is expected to cross only 400 million users in the same period, according to Mashable.
If everything goes as predicted, Instagram will become Facebook’s fourth social media application after the Facebook app, Messenger app and WhatsApp.
One of the reasons cited for the growth of the photo-sharing platform is that it acts as a complement to Facebook’s 2 billion users-strong network. You can connect Instagram to Facebook and share photos and posts from the photo-sharing site to Facebook. This cross-posting of Stories and posts exposes even users…