Higher Ed Growth Separates Into Two Companies, Introduces Maximizer

“Maximizer will amplify every aspect of clients’ EDU lead generation efforts and set the stage for future innovation,” said Joe Laskowski, Managing Partner of Higher Ed Growth.

Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into two independent companies. One company will comprise HEG’s lead generation and marketing services, which will continue as Higher Ed Growth (HEG). The other company will encompass its market-leading call center and lead generation technology, EduMaximizer, and will do business as Maximizer. The new entity will also offer expanded higher education services.

Today’s announcement comes as EduMaximizer enters its fourth year. Over this time, the tool has captured mass market share in the higher education industry, with a 400 percent increase in student inquiry processing since 2014. Recent integration of Qlik as a business intelligence tool helped facilitate this rapid growth, as well as the decision to move EduMaximizer to its own company.

“We could not be more pleased with EduMaximizer’s success in recent years,” said Joe Laskowski, Managing Partner of Higher Ed Growth. “In order to best support the continued growth and an expansion of related products and services, we felt the best option was to create a standalone business with a team of lead generation and technology experts who could dedicate 100 percent of their time to those efforts. Maximizer will amplify every aspect of clients’ EDU lead generation efforts and set the stage for future innovation.”

Services and Solutions

Maximizer will offer EduMaximizer as part of its expanded suite of products and services for colleges, agencies and lead generation partners….

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