Palo Alto, Calif (PRWEB)
April 21, 2017
Eversight, the leader in Offer Innovation software, today announced a new partnership with Catalina, the personalized digital media company, to expand its Offer Innovation testing capabilities for retailers and consumer goods manufacturers planning trade promotions.
Eversight provides Offer Innovation software solutions to enable consumer products manufacturers and retailers to discover, test, and deploy more effective trade promotions. The Eversight platform utilizes machine learning to continuously learn which offer factors such as call-to-action, discount depth, price point vs percent-off, images, and more, contribute most to results. The Eversight software then micro-tests dozens of potential new offers with real consumers in digital channels such as social media or retailer loyalty apps. Now, with Catalina and retailer approval, Eversight and CPG companies can also take advantage of Catalina’s digital and in-store network as additional media distribution channels for testing new trade promotion offers.
“We are pleased to be tagged by Eversight as a media channel partner due to our extensive consumer reach, real-time omnichannel capabilities, and the ability to measure actual sales performance,” said Todd Morris, President of Catalina US. “We see it as another way to help both our retailer and consumer goods partners improve the ROI of their trade promotions.”
“One of the core elements of offer innovation is conducting micro-testing in the right channels and at scale in order to obtain statistically significant results,” said Jamie Rapperport, CEO of Eversight. “For that reason, we utilize many different testing channels and continuously optimize the experimentation process. We are excited to partner with Catalina and leverage their media distribution channels given the direct relevance in the consumer path to purchase and resulting ability to provide a tremendous test signal.”
Eversight promotions deployed by manufacturers and their retail partners typically out-perform traditional trade promotions by 10-25%+, and the company has quickly become the software platform of choice for major manufacturers including Coca-Cola, Ferrero, Keurig, Kimberly-Clark, Nestle and other leading brands.
Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of in-store promotion dollars. Eversight disrupts the world of promotions by combining the latest in predictive analytics, cloud software, data science and behavioral economics. Eversight enables customers to remove the guesswork and risk from promotions by digitally testing hundreds of unique offers with real shoppers to find the best performing…