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Emirates made industry news at the Dubai Air Show with a surprise order for 40 of Boeing’s 787-10 Dreamliner jets.
 
But the Dubai-based carrier also used the air show to unveil its new first-class cabin that it teased earlier this year. Now, the new design is out. 

Emirates revealed an updated “suites” first-class product that gives fliers up to 40-square-feet of space and seats that convert into lie-flat beds and come with sliding privacy doors. 

Emirates will add the new first-class seats to its new Boeing 777-300ER jets still on order. The new suites cabin will be installed in a 1-1-1 configuration, lowering the density from Emirates’ current 1-2-1 layout on the airline’s Boeing 777s that feature a comparable suites cabin. 

The update continues something of a premium-cabin arms race among the world’s high-end carriers. It was less than two weeks ago that Singapore Airlines – frequently tabbed as the world’s most luxurious carrier – rolled out its own new first-class suites for its Airbus A380 jets. 

TODAY IN THE SKYSwivel chairs, double beds, 32″ TVs: Check out Singapore Air’s swanky new ‘suites’ (story continues below)

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Emirates, of course, helped launch the contemporary airline luxury suite when it rolled out suites-style cabins on its then-new Airbus A380s. In addition to the actual seating areas, those first-class cabins included showers that could be used by first-class fliers as well as bar and lounge areas. Gulf-rival Etihad has since rolled out its own luxurious first-class cabins, which top out with ‘The Residence,’ a 120-square foot mini apartment with a queen bed, shower, and private butler. Etihad also offers a more-typical first-class suite that it bills as the “Apartment,” a seat that comes with a separate bed and sitting area. 

In unveiling Emirates’ latest update, airline president Tim Clark took the…