New rules have come into force which mean cigarettes and tobacco must be sold in plain green packets and carry graphic health warnings.
The rules, which also end the sale of packets of 10, are designed to deter young people from taking up the habit.
Health groups have welcomed the measure, as the number of smokers in the UK continues to decline.
But a smokers’ group says the changes “infantilise” consumers and will make no difference to public health.
As part of efforts to “deglamorise” the image of smoking, the compulsory standardised green packaging must carry the new, larger, health warnings on two-thirds of the front and back of any packet.
The greenish-brown colour has been described by some experts as “the ugliest colour in the world”.
The new measures
- Drab brownish-green packaging
- Larger health warnings on 65% of the front and back
- Graphic picture at the top of the packet
- Brand name in a standard typeface
- Minimum pack size of 20 cigarettes
- No more “misleading” information, like “low tar” or “organic”
Similar restrictions will apply to e-cigarettes and packets of rolling tobacco too.
There will also be a ban on flavoured cigarettes and tobacco.
The measures were brought in last year, but retailers have been given time to get rid of old stock.
Reducing young smokers
Anti-smoking campaigners have welcomed…