Centric Chosen by CAMILLA for Creative Collaboration

CAMILLA Chooses Centric for Creative Collaboration

Centric is capable of smoothly integrating with Adobe Illustrator and Centric PLM’s ability to handle sketches, patterns and designs is crucial for our very visual product development process.

Centric Software announces that CAMILLA, leading global fashion and lifestyle brand, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

CAMILLA was founded in Sydney’s Bondi Beach in 2003 by actress Camilla Franks, who got into fashion design by making her own costumes for the stage. Asked numerous times whether her designs were for sale, she set up a one-woman business. CAMILLA’s hand-crafted kaftans took off and the brand now creates a range of clothing, accessories and gift items, all featuring CAMILLA’s colorful and intricate bohemian prints. Today, CAMILLA employs over 120 people and has a thriving wholesale and e-commerce business. CAMILLA is available in over 55 countries and 500 retailers worldwide and the company has consistently achieved annual sales growth of over 40 percent.

Jane McNally, CEO of CAMILLA explains that design is the center of the brand’s DNA and that they needed to find ways to streamline the design process to make it easier for teams to collaborate.

“Every year, our designers gather inspiration from exotic locations around the world to produce our unique print designs,” says McNally. “These designs are then applied to multiple products, from womenswear to swimwear to surfboards. We needed a…

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