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Building Digital Culture is the Key to Business Longevity

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Tired of all of the calls to “go digital” without a clear guide to help your business get there? “Building Digital Culture: A Practical Guide to Successful Digital Transformation”, written by two
Industry experts, explains why digital transformation of your work culture is absolutely critical now and how to leverage technology (and the disruption it brings) so your business can survive the turbulent and unpredictable world of the future.

Building Digital Culture: A Practical Guide to Successful Digital Transformation wants business owners to stop playing with the concept of “going digital” or “innovative”. “Going digital” isn’t creating a website, creating a social media account or using an iPad. These are aspects — albeit tiny — of a digital culture, but the concept of “digital culture” is much deeper than the way the term is used. Digital culture in this book is more revolutionary and powerful than anything that you have ever seen in business.

What is Building Digital Culture About?

“The company that you toil and work so hard to make succeed is statistically unlikely to exist in a decade.”
Building Digital Culture: A Practical Guide to Successful Digital Transformation

Building Digital Culture presents a very strong statement to business owners: Build a truly innovative business culture now or watch your business die. Why you might ask? Most modern businesses don’t cultivate an environment that fosters agility, experimentation and creativity. Instead, they maintain business processes built on the assumption that their future will remain pretty much the same.

Enter any number of businesses: Netflix, Google, Amazon, PayPal, Uber and others that have leveraged technology to not…

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