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Best Western Selects BirchStreet as Its Procure-to-Order Platform


“Best Western is thrilled to partner with BirchStreet Systems to advance our procurement process,” said Ron Pohl, Senior Vice President of Brand Management for Best Western Hotels & Resorts.

Best Western® Hotels & Resorts and BirchStreet Systems today announced the selection of BirchStreet’s Procure-to-Order platform to modernize the procurement process at Best Western’s 2,100 hotels in North America. The BirchStreet technology platform will enable hotel owners to access an online Best Western marketplace to easily shop for Best Western’s approved and branded suppliers, compare prices, establish order guides and process requests on one…



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