BC-Based Business, Back to Earth’s Growth Ignites Brand Transformation

Herbal and Medicinal Personal and Home Care Products

“The introduction of our new brand marks an exciting evolution in Back to Earth’s history – a history rooted in fostering natural living, being kind to our bodies and doing our part to protect earth’s delicate ecosystem.”

When Kiley Routley, Founder of Back to Earth™, began her natural personal and home care product business back in 2006, she quickly realized she was on the leading edge of a large-scale organic movement.

Growing from humble grassroots beginnings in the Okanagan Valley, BC, Kiley, an energetic young female entrepreneur, has navigated her company through the ups and downs of the ever-expanding natural health and wellness industry. Certified in many herbalist and aromatherapy education programs, Kiley works with a team of Naturopaths, Biochemists, Herbalists and Aromatherapists to perfect each plant-based recipe and now bolsters an extensive product line of earth-friendly certified organic products. Migrating from farmer’s markets into locally owned and operated health retailers and major supermarket chains, Kiley has established Back to Earth as one of the most familiar personal and home care product brands in British Columbia.

“Never in my wildest dreams could I have imagined the growth we’ve experienced,” said Kiley Routley, Founder of Back to Earth. “We started with the idea that using all-natural, toxin-free ingredients to create clean products could support one’s health and wellness while still being kind to the earth we all share. This mission still holds true today.”

In response to their remarkable growth, Kiley recently announced plans to evolve the brand to better align with their new direction. In a personal letter to…

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